Is my company’s logo important?

Yes your logo is important, but, equally important is how it is used.

A well considered (designed) logo will not only be eye-catching, but useful too. An organisation’s logo is often the first impression that a customer/user gets. It acts as a filter, allowing people to make quick judgements as to whether they have found what they are looking for, whether they trust the organization, whether the organization is big or small, established or start-up, professional or amateur, and more.

Even if you have a great logo, well designed, that gives a little information about what you do, printing it badly, distorting it or otherwise misusing it will give a bad impression of your business. If you can’t keep your own house in order, will your customers expect you to deal with them well?

The greatest mistake in creating a logo is to try and show everything about your organisation. It’s not necessary to write an essay with your logo, just give a little information that will lead people in and allow you to tell or show them about what you do.